The 5th Global Conference on Business, Management and Entrepreneurship (GCBME) is the 5th international conference organized by the Business Management Education Study Program, Universitas Pendidikan Indonesia. In 2020, GCBME carries the theme “Improving business Competitive Advantage through Digital Transformation” by inviting four key speakers, namely (i) Dr. Michael Grosch from Karlsruhe Institute of Technology, Germany, (ii) Prof. Madya Ts. Dr. Asnul Dahar Bin Minghat from the University of Technology Malaysia Kuala Lumpur, Malaysia, (iii) Prof. Dr. Munir, M.IT. from UPI, (iv) Dr. Ir. Arry Akhmad Arman, M.T. from the Bandung Institute of Technology.
On that occasion, Prof. Dr. Munir, who is also a lecturer at the Indonesian University of Education, explained materials related to the development and effectiveness of a business strategy model with a collaborative approach to foster an entrepreneurial spirit. The correlation and roles of Information Technology in business are also clearly described, by adding an analysis of the results of the questionnaire that has been given to the business community.